Real Results for Small Businesses.
Every business is different, but good marketing always starts with a clear strategy. These case studies show how I’ve helped businesses improve visibility, build trust, and grow online through targeted SEO and website builds & updates.
SEO Growth for a Niche Web App
The Challenge
Record+Loop started with zero visibility. Like many small sites, it had no authority, backlinks, or existing content.
The Approach
We built an SEO strategy from the ground up:
The Outcome
The site grew to 4,000+ monthly organic visitors within months and now ranks for competitive niche terms. SEO continues to drive consistent traffic and engagement, all without paid ads.
Zero to 32k+ clicks and over 347k impressions in 12 months. This site now ranks on page 1 for competitive audio-related keywords with a 9.4% click-through rate (much higher than average) thanks to the optimization of content and alignment with search intent.
New Website for a Local Service Business
The Challenge
A regional service provider needed a new website to replace their outdated, hard-to-navigate site. They wanted a fast, professional web presence that reflected their brand and could support long-term SEO growth.
The Approach
As Digital Marketing Manager, I managed the full site build, with a focus on user experience, clarity, mobile performance, and SEO best practices. This included:
The Outcome
The business launched with a fully responsive, professional site designed to help them show up in search and increase bookings, improving both visibility and user trust. This project laid the groundwork for ongoing organic growth and higher local rankings.
This website was built from the ground up to provide a home services company a searchable digital presence to convert local site visitors to paying customers. With a fully SEO-optimized structure, mobile responsive layout, and clearly defined service pages, the home services company now has a digital presence that grows with its reputation.
Identifying details removed for privacy.
Google Business Profile Setup for a New Beauty Business
The Challenge
A new beauty provider had no Google presence and needed to attract local clients fast.
The Approach
We created and optimized their Google Business Profile to improve visibility in local search results. This included:
The Outcome
Within weeks, the listing earned positive reviews and began appearing in relevant local searches, helping the business build credibility and draw in new clients.
Through a totally optimized Google Business Profile, this new beauty service provider went from a completely unnoticeable online presence to one with keyword-rich descriptions, local targeting, and service categories. Setting the stage for continued local visibility, they earned their first verified 5-star reviews, growing in trust, and began ranking in Google Maps search within weeks.
Identifying details removed for privacy.